We provide a diamond smile

We serve the entrepreneur. In other words: we are here for you. We value your hard work and we think you deserve to be rewarded for that.

We are on a mission to become Europe’s biggest consumer goods company. Our strategy? Satisfied customers, entrepreneurs and employees. A diamond smile on everybody’s face!

Our motivation comes from within, this is why we are doing this!


We love entrepreneurship deep into our core. By being and creating value and riding the wave of excitement for brand owners we fulfill the potential a brand has


We spot successful brands, acquire the ones, that run into their business limits and our inhouse e commerce team is excited to eliminate those limits and bring “added value” to the table, which the founders are missing and flourish the business to the next stage.


We buy and grow succesful e-commerce Brands!

The Dwarfs company values


Dwarfs deliver, we keep our promise and deliver what is agreed.


Every day is a day to learn, grow and improve. We inspire and help each other doing this.


We don't stop when something doesn't work. Winners find ways!


We celebrate wins and own our fuck ups. Making mistakes is part of growing.


Be yourself. Everyone is unique and has something special to offer.


Entrepreneurship is in our DNA!

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Annual growth on our accounts
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Years of e-commerce experience in our management
$ 0 M+
Sales in e-commerce by our management
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Days for the total sales process


Demian Beenakker
Serial e-commerce entrepreneur with an impressive track record of creating and growing successful businesses. Former co-owner of popfurniture.com.

Former co-owner of Flowork.nl, Bureaustoelexpert.nl, en Barcelonachair.nl.

Investor in several e-commerce and SaaS companies.

Bas Urlings
Cross border and award-winning serial e-commerce entrepreneur with more than ten years of experience in building and selling private brands on Amazon.

Owner of e-commerce coaching platform Plazatalk. 

Founder of various Amazon FBA businesses. 

Dutch ‘Guru’ in Amazon FBA selling.

Michiel van der Meer
One of the first online marketers in the Netherlands and successful entrepreneur with more than twenty years of experience in management and marketing.

Former CMO for Telegraph Media Group Speurders.nl.

Former founder of an Oekraenian and Indonesian version of Speurders.nl. 

Former CMO Portugal OLX/immovirtual/standvirtual

Marco Coninx
Serial e-commerce entrepreneur with more than ten years of experience in cross border marketplace sales. 

Founder of various Amazon FBA businesses. Founder of Dutch coaching platform Verover Europa. 

Dutch ‘Guru’ in cross border Amazon FBA selling.

Our favourite marketplaces

Are you a seller and active on one of these marketplaces? Reach out to us!

Meet our investors

Sell your business?

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